Search Engine Optimization can be a lot like dieting. The internet is littered with advice that promises fast results, but most of it doesn’t deliver. At least not in the time you are promised. Plus, many highly-touted SEO tactics just don’t work anymore.
If you’re using outdated practices it’s time to let them go. You’ll also find that some new and cool trendy tactics don’t actually work for you.
Still, other legit SEO tactics (hello, month-long technical audits!) simply take time. I’m talking months or even more than a year to show results.
But that doesn’t mean your SEO strategy has to be a real time-suck.
Let’s focus on more actionable and proven SEO tactics that will work today.
1. Use Video & Optimize It
Video is more valuable than ever. Don’t let budget limitations stop you from getting into the game. Between phone recordings and motion graphics, there are plenty of options available to you.
2. Focus on User Intent
When conducting keyword research, incorporate user intent search queries and tie them together with voice search queries, like questions, to help support those user intent queries.
3. Start Building Your Expertise, Authority & Trust
If you’re a newcomer, it’s going to be hard to compete against a website that’s been around for 10 years.
There’s only one place to start: creating great content and pages that showcase your expertise (whether you’re an individual or a company).
That content should support your SEO and business goals.
4. Make Your Content User-Friendly
SEO is ultimately about people. And most search engine updates favor user-friendly content.
Learn about personas, human behaviors, and user trends, in addition to the technical side of SEO.
5. Customer Citations Remain Super Popular
Put together a plan to ask customers for product reviews or comments on products.
If you are still grappling with how to go about this, contact us for a free consultation info@boldite.com.