Taptap Send is a UK-based money remittance company that allows people to send money to friends and family in Africa and Asia. Our goal was to develop a brand guideline, a digital marketing strategy, and a corporate image for Taptap Send that would help them stand out in the competitive money remittance market.

Background

Taptap Send approached us with a need to develop a brand guideline, create a digital marketing strategy, and establish a corporate image for their business. They wanted to differentiate themselves from other players in the market and attract more customers.

Brand Guideline

We began by developing a brand guideline for Taptap Send. We worked with the client to define their brand values and personality, as well as their target audience. We then created a brand guideline that included a logo, typography, color palette, and tone of voice.

The Taptap Send logo was refined to be simpler and more modern. We played within the turquoise blue and green color palettes for choice of color because the colors blue and green convey trust, stability, and growth, which are essential qualities in the money remittance market.

Digital Marketing Strategy

After developing the brand guideline, we moved on to creating a digital marketing strategy for Taptap Send. We conducted market research to understand the target audience, competition, and market trends. We then developed a strategy that included social media marketing, search engine optimization, and email marketing.

To improve Taptap Send's online presence, we created a blog that provided insights and news about the money remittance market. We also implemented a social media marketing strategy that included advertising on Facebook and Twitter, as well as creating engaging content that resonated with the target audience.

Corporate Image

We worked with Taptap Send to establish a corporate image that would help them stand out in the competitive money remittance market. We created a corporate brochure that highlighted the company's unique selling points, such as their low fees and fast transfer times.

We also created a corporate video that showcased the ease and convenience of using Taptap Send. The video was shared on social media and used in online advertising campaigns to increase brand awareness.

Results

Overall, our work with Taptap Send was a success. By developing a brand guideline, creating a digital marketing strategy, and establishing a corporate image, we were able to differentiate them from other players in the market and attract more customers. Taptap Send has seen an increase in its online presence, as well as an increase in customer engagement and satisfaction. We look forward to continuing to work with them as they grow and expand their business.