Everything Girly is a vibrant brand that caters to a youthful, female audience, offering a wide range of beauty and lifestyle products. However, despite their unique offerings, the brand struggled with a packaging design that failed to resonate with its target market. Recognizing the need for a fresh approach, Everything Girly turned to Adris Digital Africa for a comprehensive brand overhaul.

Challenges

Outdated Brand Identity: The existing packaging did not reflect the energetic and fun nature of the brand.
Lack of Cohesion: Various products had inconsistent branding elements, leading to confusion among consumers.
Market Competition: The beauty and lifestyle industry is highly competitive, necessitating a strong visual identity to stand out.

Objectives

To create a cohesive and modern packaging design that captures the essence of Everything Girly.
To enhance brand recognition and appeal to the target demographic.
To differentiate the brand in a crowded market.

Approach

Adris Digital Africa employed a strategic approach to tackle the challenges faced by Everything Girly:

Brand Discovery: Conducted workshops with the Everything Girly team to understand their vision, mission, and values, along with insights into their target audience.

Market Research: Analyzed competitors and current trends in the beauty and lifestyle industry to identify opportunities for differentiation.

Design Concept Development: Created multiple design concepts that incorporated vibrant colors, playful typography, and engaging graphics that reflect the brand’s youthful spirit.
Feedback and Iteration: Collaborated closely with the Everything Girly team to refine the designs based on feedback, ensuring alignment with the brand’s identity.

Finalization and Implementation: Delivered a final packaging design that was cohesive across all product lines, including eco-friendly materials to align with modern consumer values.

Results

Enhanced Brand Identity: The new packaging design has been positively received, with feedback highlighting its vibrant and engaging nature.
Increased Recognition: Everything Girly has seen a noticeable increase in brand recognition among their target audience.
Sales Growth: Following the redesign, Everything Girly reported a significant uptick in sales, indicating that the new packaging effectively attracts consumers.

Conclusion

The overhaul of Everything Girly’s brand and packaging has successfully revitalized their market presence. Adris Digital Africa's strategic approach and creative expertise provided the brand with the tools needed to stand out in a competitive landscape.