Experiential Campaign, and Public Relations Case Study
Bellazuri, a new player in the cosmetics industry in Uganda was looking to break into the Ugandan market. We proposed an Experiential Marketing campaign wherein; we selected events where their archetypal target demographics meet. We managed to create memorable, delightful and entertaining experiences at Blankets and Wines (ft konshens), Corporate League and the Kampala Style Brunch. We also created PR opportunities for Bellazuri.
Results
As a result, over 13,000,000 million people got to know about their brand through the experiences, over 100 people got to interact with the products, feedback was collected for product refinement as well remarketing. We created PR opportunities that resulted into Advertising Value Earned of 45 Million in the last quarter.
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