Branding Case Study
AWA YOGHURT, a brand from AWA FOODS, approached Adris Digital Africa to help redesign their product packaging to increase sales and stand out on the shelves. The company recognized the importance of a strong and unique packaging design to attract customers and remain competitive in the market.
Strategy
To accomplish this goal, Adris Digital Africa began by conducting in-depth research into AWA YOGHURT's target audience and competitors. We analyzed the market trends, customer preferences, and industry standards to identify areas where AWA YOGHURT could improve their product packaging.
Based on the research, Adris Digital Africa recommended a complete overhaul of AWA YOGHURT's packaging design, including an upgrade of the logo, color scheme, and product label design.
The new packaging design featured a unique and refined logo with a modern edge; that highlighted the brand's commitment to quality and natural/organic ingredients. The logo was designed with a simple and clean aesthetic that would stand out on the shelf and be easily recognizable to customers.
The new product label design also incorporated bright, bold colors that were inspired by the natural ingredients used in the yoghurt. This helped create a fresh and appetizing look that would attract customers and encourage them to try the product.
In addition to the new logo and product label design, Adris Digital Africa also recommended new packaging materials that would enhance the product's shelf appeal. This included using high-quality, glossy paper that would make the product stand out and catch the eye of customers.
Results
The new packaging design created by Adris Digital Africa will help AWA YOGHURT achieve their goal of standing out on the shelves and increasing sales. We project that the fresh and unique design will help the product attract more customers and establish a strong brand identity in the market.
The redesign project was a success as a client was happy with the new look.
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