Branding, and Conceptualization Case Study

Law NGO Avocats San Frontiers briefed in a design project; wherein Adris Digital Africa was tasked to
create posters for a Prisoner's Rights Awareness Campaign. As a Marketing, Communications and
Branding Agency, we advised the client to scale their activism to a national level. In our
proposition, we designed the campaign name;

Detainees Rights Matter, complete with a logo and brand visual language. After this, we then set out to design different types of visual aides like snapper frames, notebooks, pens, and T-shirts, all of which we printed to aid their awareness campaigns. We also documented their campaign trail through photography during the entire project across the Northern
Uganda and Central Uganda.

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