Asante Agro is an agro-business company based in Uganda that was seeking to create a fresh new brand identity. As a well-known agro-business brand, Asante Agro recognized the need for a new, modern, and unique look that could help them stand out in the crowded market.

To accomplish this, Asante Agro turned to Adris Digital Africa. The company's goal was to create a brand identity that would resonate with its target audience while still staying true to its core values and mission.

Strategy

Adris Digital Africa began by conducting in-depth research into Asante Agro's target audience, competitors, and brand identity trends in Agriculture firms worldwide. We studied the market trends, consumer preferences, and industry standards to ensure that the new brand identity was aligned with current market trends.

With a deep understanding of Asante Agro's target audience and brand values, Adris Digital Africa set out to create a new brand identity that would reflect the company's commitment to sustainable agriculture and community development.

The new Asante Agro brand identity featured a bold and modern logo design highlighting the company's commitment to innovation and growth. The logo was inspired by African art and culture and incorporated bold (green, yellow, and blue,) vibrant colors that represented the company's energy and passion for agriculture.

In addition to the logo, Adris Digital Africa also created a brand style guide that showcased how the new brand identity could be applied across various marketing collateral, including digital and print materials, product packaging, and social media graphics.

The brand style guide outlined the color palette, typography, and design elements that should be used to maintain brand consistency and create a cohesive visual identity. This allowed Asante Agro to easily apply the new brand identity to their marketing materials, making it easier for customers to recognize and engage with the brand.

Results

The rebranding efforts by Adris Digital Africa helped Asante Agro establish a fresh and modern brand identity that resonated with its target audience while staying true to its core values. The new brand identity gave Asante Agro a competitive edge in the crowded agro-business market and helped them stand out as a leader in sustainable agriculture and community development.