The Abryanz Style and Fashion Awards (ASFA’S) are arguably the biggest red carpet fashion show in Africa. But the ASFAs 2017 will go down in history as the most publicized, most anticipated edition. As a Public Relations Partner, Adris Digital Africa’s awareness arm; ‘Muleyi Pr’ orchestrated a series of Publicity Stunts, and created so many opportunities for high impact Top Of Mind Awareness.

Our strategies included reinventing tycoon, Jack Pemba, and announcing him as a sponsor. We executed multiple press conferences, on top of numerous media coverage moments for Airport Pick Ups for Jack Pemba, musical stars such as South African legends; Mafiki Zolo, world famous fashion designers such as David Tlale and fashion icons such as Nana Akua among many others of such caliber. The result was 3 months of Top Of Mind Awareness and a sold out show.