4 Crucial Digital Marketing Tips Every School Should Adopt

In a first paced world, where parents use digital to draw a perception of the perfect world for their children, schools must adopt or die. In the past year alone, a report by Adris Digital Africa shows that schools that didn’t have any presence on Digital platforms lost over 10% of their students to schools with Digital Platforms. This can only mean that schools ought to harness the power of Digital Marketing strategies to effectively reach and engage students, parents, and the wider community. Digital marketing offers powerful tools to showcase a school’s unique offerings, attract prospective students, and foster strong relationships with stakeholders. Here are four crucial digital marketing tips for schools to enhance their online presence and achieve their enrollment and engagement goals.

1. Develop a Comprehensive Online Presence:

A school’s website serves as the digital storefront, providing a first impression to prospective students and parents. It should be visually appealing, user-friendly, and informative. Include essential information such as academic programs, extracurricular activities, faculty profiles, admission requirements, and contact details. Ensure that the website is optimized for mobile devices, as many users access content from smartphones and tablets. Additionally, maintain active profiles on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to engage with the community, share updates, and showcase student achievements.

2. Implement Search Engine Optimization (SEO) Strategies:

Effective SEO practices can significantly improve a school’s visibility in online search results, making it easier for prospective students and parents to find relevant information. Conduct keyword research to identify terms and phrases that potential stakeholders are likely to use when searching for schools. Incorporate these keywords naturally into website content, meta descriptions, and blog posts to improve search engine rankings. Additionally, optimize website loading speed, improve site navigation, and ensure that the website is secure with HTTPS encryption. Regularly monitor website performance and make adjustments to SEO strategies as needed to maintain visibility and relevance.

3. Utilize Content Marketing to Educate and Engage: Content marketing allows schools to share valuable information, showcase expertise, and build credibility with their target audience. Create a content calendar that includes a mix of blog posts, articles, videos, infographics, and podcasts covering topics relevant to students, parents, and educators. Offer insights into educational trends, tips for academic success, profiles of alumni, and highlights of school events and achievements. Encourage student and faculty contributions to foster a sense of community and collaboration. Share content across various channels, including the school website, social media platforms, email newsletters, and external publications, to maximize reach and engagement.
4. Leverage Email Marketing for Personalized Communication: Email marketing remains a highly effective tool for nurturing relationships with current and prospective students, parents, alumni, and other stakeholders. Segment email lists based on audience demographics, interests, and engagement history to deliver personalized content tailored to each recipient’s needs and preferences. Send regular newsletters featuring school news, upcoming events, academic updates, and success stories. Use email automation to send targeted messages at key stages of the enrollment process, such as welcome emails for new inquiries, reminders for application deadlines, and follow-up communications for accepted students. Encourage recipients to engage with emails by including clear calls-to-action and opportunities for feedback and interaction.

NOTE: For schools to effectively adopt Digital Marketing as a tool for progress and growth, they need to hire the services of an agency like Adris Digital Africa. We can provide training for the school, demonstrate how to leverage Digital Platforms to fire up the marketing and branding system of the school to yield the best results. Drop us an email for a free consultation at info@adrisafrica.com.